Meet Noud — your marketing employee
Stop making social posts.Noud handles them for you.
Noud decides how often to post and what each post should do, writes it, designs it and publishes it to your Instagram and Facebook. Then Noud reads the results and uses what it learns to shape what happens next. You only step in when Noud genuinely needs your judgment.
Ten minutes to set up. Nothing goes live until you enable publishing.
Instagram Facebook 11 languages
- Published this week
- 3
- Planned
- 4
- Needs you
- Nothing
Today

Waypoint is back on the shelf.
Published · Tue 09:00

Three things we'll never put in a bag.
Scheduled · Fri 18:00
Nothing needs you today. Noud published two posts and set next week's plan.
Decides
what to post, and why
Noud sets the plan from what is true about your business — no content calendar to fill in.
Publishes
without asking you
Captions, visuals and timing. Noud only stops when a post genuinely needs a human call.
Learns
from your real numbers
Reach and engagement pulled from your own accounts shape next month's plan.
What disappears the day Noud starts
- Deciding what to post this week
- Writing captions on a Sunday night
- Finding or making a visual
- Remembering to post at the right time
- Wondering whether any of it worked
- Briefing an agency and chasing drafts
Noud runs the full cycle, without you
Most tools hand you a blank editor and a calendar to fill. Noud does the job and comes back with results.
Noud decides
How many posts a week, on which channel, and what each one is for — brand, education, proof, promotion.
This week's plan
Set by Noud · no input from you
Mon
Tue
Wed
Thu
Fri
Sat
Sun
This is the same weekly plan you see inside MeetNoud once your accounts are connected — real posts, real times, nothing to fill in.
- Cadence4 posts this week
- Noud chose enough frequency to stay visible without repeating the same message.
- Mix2 education · 1 proof · 1 promotion
- Education earns attention first; the promotion comes after that is earned.
- TimingWeekday mornings, Sunday late morning
- Spread across the week so no two posts compete for the same moment.
Why this plan
Noud creates
Caption, hook, hashtags and the visual. Single images and carousels, in your voice, using only what is true.



“Roasted 40 seconds longer than the industry norm. That extra time is the whole reason Waypoint tastes like this.”
You pick the languages Noud writes in — eleven to choose from, including English, Dutch, French, German, Spanish and Italian.
Noud publishes
Straight to Instagram and Facebook, at the time Noud judges best.
You never touch a scheduler. Once live publishing is enabled, Noud follows the plan automatically. You can pause publishing at any time.
Then Noud learns from the results
Noud reads reach, saves and engagement from Meta and shifts next month's plan towards what earned attention.
- What Noud saw
- Educational posts are getting more saves than promotions.
- What Noud changed
- Noud is testing one additional educational post next week.
- What you read
- A two-line summary in Results, in your own words — not a dashboard.
What Results looks like
Demo · illustrative data- Noud's read
- Educational posts are getting more saves than promotions.
- What Noud changed
- Noud is testing one additional educational post next week.
You never open an editor. Noud reports back instead.
There is no editor to sit in and no dashboard to maintain. Noud works out of sight and reports back in four places.
Home
What Noud is doing right now, and everything that has gone out.
Needs you
The rare post that deserves a human yes or no — with a plain sentence explaining why.
Results
Reach, engagement and what actually worked, straight from your accounts.
Company
What Noud knows about you. Add what a website can never tell Noud.
Getting started
Ten minutes now, then Noud takes over
Three short steps. After the third one, you decide when Noud may start publishing.
- 01
Give Noud your website
Noud reads your pages the way a new hire would on day one. Anything Noud cannot verify is written down as unknown instead of invented.
Takes 1 minute - 02
Answer a short interview
Ten minutes on the things no website says out loud: your best customer, what you refuse to promise, the wins you are proud of — and the language you post in.
Takes 10 minutes - 03
Connect Instagram and Facebook
Connect Instagram and Facebook, then choose when Noud may start publishing. You keep the final say and can take the wheel any time.
Takes 2 minutes
Most days
Nothing needs you.
The plan is set, the posts are written, the visuals are made and they went out on time. Noud only interrupts you when a post genuinely needs a human call — and tells you in one sentence why.
Where the line is
Four things Noud will never do
Handing over your accounts only works if the limits are built in. These are not settings you have to find and switch on.
- Never make up a fact about you
- If Noud cannot point to something true about your business, Noud does not say it.
- Never post past your boundaries
- Your off-limits topics and claims are enforced before a single word is written.
- Never publish when unsure
- Anything borderline waits for you instead of going out and being apologised for.
- Never bury you in dashboards
- No scores and no settings to maintain. Noud reports like a colleague would.
Hand your Instagram and Facebook to Noud this week.
Setup takes about ten minutes: your website, a short interview, and your social accounts when you are ready for Noud to publish.
Hire Noud